Understanding Keywords

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Keywords can be classified into three categories:

Single word Keyword

Multiple word Keyword

Keyword Themes



Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Keyword Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keyword Themes

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords

How to Choose Keywords to Theme Your Pages and Boost Your Traffic
By Andrew Williams

One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.

Let's look at an example.

Suppose you were building a niche site on hemorrhoids.

One of your main pages is likely to be about treating hemorrhoids. Let's use "hemorrhoid treatment" as our primary keyword phrase for this page (it has high searches, but also high competition, so secondaries are going to be working hard to get this page ranking high for related phrases).

So how do you find secondary keywords for use on this page? Surely there cant be many possible secondaries? More...

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It's All About Keywords
By Mike D Smith

The most critical aspect of your online home based business is the proper use and management of Keywords in your websites. Prospective clients will never find you in their search engine searches if you do not use the keywords they are using. When you key in on the appropriate keywords and optimize them in your website and marketing strategy, the search engines will act like interstate highways bringing traffic to your site, which will translate into more sales.

One error that many website design companies fail to bring to your attention is the synchronized use of one or two of your primary keywords in your website address or URL, website title, and the meta tag website description. Repeated placement of your primary keywords in these locations will land you very high on the search engine searches which is where your clients will find you to purchase your product. Please do not confuse repeated placement with blatant spamming of the search engines with a blatant repetition of a limited number of keywords throughout your website title and meta description of your site.

Here are a couple quick tools to use to discover what keywords you need to use. The first tool is offered by Yahoo. http://inventory.overture.com/d/searchinventory/suggestion/ Simply type in a possible keyword or phrase to see how many people used that word or phrase in their search with Yahoo in the prior month. If you hit on a keyword or keyword phrase with a monthly ranking with 15,000 hits or more, you have found a solid keyword. This tool only measures the traffic to overture, yahoo. It does not measure the keyword searches on other search engines. More...

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How To Find Your Own Valuable Adsense Keywords For Free
By Christopher Kyalo

There’s tons of money to be made from the Google Adsense program for web masters and blog owners. That’s why “the vultures are circling” and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.

I’m not saying all the lists are bad? In fact a good number of them are genuine and are created by high earning Adsense webmasters looking to maximize on their profits and to get something back from their time-consuming valuable keywords research efforts. Nothing wrong with that, in fact it makes perfect business sense. Except that you don’t really need those lists, there is a better proven way to increase your Adsense earnings.

The Adsense Secret Is All About Finding A Niche More...