Using Keyword Elite

Keyword Elite

In previous lessons I've taught you how to create your own high paying Adsense keyword lists. I've taught you how to find profitable markets, and finally, I've taught you how to spy on your Adwords competition to ensure that you're letting your competition test your keywords for you... allowing you to take their high converting keywords and using them for your own Adwords campaigns.

In today's lesson I want to cover just how important it is to structure your Google Adwords campaigns correctly the FIRST time. If you do things correctly from the beginning, it'll make your job just that much easier as time goes by.


Then, at the end of the lesson I'll show you how I use Keyword Elite to help me structure my Adwords campaigns with a few mouse clicks :-)

So, let's start off by showing what the typical Adwords advertiser will do. They'll create a campaign and ad that looks like this:



.. and they'll use the following keywords for this ad.

auto insurance quote
auto insurance rate
affordable insurance rates
affordable insurance
auto insurance online
health insurance
california health insurance quote
california health insurance plan

Then what they'll do is they'll send their visitors directly to their homepage, no matter what keyword the visitor had searched for in Google, to find their ad.

If we created a little organizational chart of their campaign, it would follow this path:
Their Adwords Ad

All of their keywords, as listed above...

Their homepage
(www.ateamfinancial.com)



What's wrong with this? Well, there are several things that are MAJORLY wrong with this campaign. Let's list them below:

1.
They've placed ALL of their keywords into 1 single Ad group. You should place only "similar phrases" into their own separate Ad groups.
2.
The headline of their ad is horrible: a team financial
Really... I'm assuming A Team Financial is the name of their company? I really don't know... They SHOULD have included the main keyword in the title of their ad.
3.
Their ad description talks about what "their" passion is. People don't care about what the company's passion is. The ad should talk about the customer. What's in it for me?
4.
Their ad takes visitors directly to their homepage, for all of their keywords. Each keyword "group" should take visitors to an individual web page designed specifically around that keyword phrase.

Now... Here is how they should have structured their Adwords campaign.
2 rotating auto insurance ads

2 rotating affordable insurance ads

2 rotating health insurance ads

auto insurance keywords

affordable insurance keywords

health insurance keywords

Web page about auto insurance

Web page about affordable insurance

Web page about health insurance

Alright, now what they should have done is grouped their keywords into the following different Adwords groups:
Auto Insurance Affordable Insurance Health Insurance
auto insurance quote
auto insurance rate
auto insurance online affordable insurance rates
affordable insurance health insurance
california health insurance quote
california health insurance plan

Once they've done this, they could write 2 different ads for each of these 3 Adwords groups. The ads would be written to target the main 3 keywords: auto insurance, affordable insurance, and health insurance.

Here's an example of 2 much better written ads for the newly created ad group, health insurance.




What I've done...

* Added keyword to the headline.
* First line of description contains a benefit. Tells the visitor "what's in it for them".
* Second line of description contains a feature.
* All words have been capitalized
* URL has part of the main keyword as a subdirectory.





In ad #2 I've done the same thing as ad #1, but I've changed the URL by adding a more specific subdirectory.

It's always best to split test 2 ads to see which will give you the highest clickthrough rate. The higher your clickthrough rate, the less you'll pay Google.

So, that's the basics of splitting your keywords up into targeted groups, so you can write specific ads based on the EXACT keyword phrases that people are searching for. Make sense?

Good... That should all be pretty straightforward and easy to do. The only problem you'll run into is, let's say you created a keyword list of, say, 400 keywords.

Splitting those keywords into their own seperate ad groups could be a pain and would take forever to manually do... This is where Keyword Elite comes in handy.

Let's do a quick example so I can show you how I use Keyword Elite to seperate my keywords into their own Adwords groups.

Step 1

Open up and run project 1 "create a keyword list". We'll enter the keyword "insurance". Under step 3 we'll select "Overture". And under step 4 we'll tell Keyword Elite that we want 400 keywords related to the word "insurance". We could choose more, but for this example, let's just go with 400. Then click ok.

Step 2

Keyword Elite will begin to gather keywords for us, related to the keyword insurance. Once it's finished processing, we'll highlight all of the keywords. Then "right-click" out mouse and select the option titled "Export as groups to TXT".



What this will do is it will automatically separate all of our keywords into their own Adwords groups for us! It will create 1 text file for each group. So, all we'll need to do is open up each text file and paste our keywords into our Adwords account and we're all set. It can't get much easier that that :-)

The text files for our "insurance example" will look like this:



And, for example, the "life insurance" group would contain these keywords:



You'll notice that all the keywords contain the word "life insurance", so you could write 1 ad based on "life insurance". If you wanted, you could also take 1 of these keyword phrases and then use Keyword Elite to create a brand new keyword list based on 1 of the keywords from this file. This would then give you an even more specific list of keywords, which you could then break down into smaller ad groups...

The skies the limit really.

That's it for this lesson. I hope you can see just how important it is to write VERY specific, targeted ads based on the keyword phrases that your prospect might enter into Google. The more specific your ad is, the higher clickthrough rate you'll get, and the more money you'll make.

The next lesson will be coming soon, so keep on the look out!

Use SEO Elite to Rank #1 on Google

How To Skyrocket Past The #1 Ranked Website On Google For our example term Diet Information ... see previous posts.

Now that we've analyzed the top ranked website in our niche (www.chasefreedom.com), we need to do the necessary things to outrank them. As I taught you earlier, it's not the onpage optimization factors that will give you the biggest change in ranking.

Remember, onpage factors include:

* Page Title
* Header tags
* alt tags
* meta tags
* bolding, italicyzing, and underlining
* Placing keyword in the correct position on the page

While onpage optimization is still something you should do, it's NOT what will get you high search engine rankings. It's the offpage optimization factors that will.

* Who links to you and how they do it

Copy the linking strategy of www.chasefreedom.com

Now that we know who links to www.chasefreedom.com (The #1 ranked website for the keyword - Diet Information) and how they're doing it, we can begin to copy what they're doing.

The goal here is to contact the websites that link to www.chasefreedom.com and copy the exact linking strategy they're using to get a #1 ranking.

So, how the heck are we going to get hundreds of links pointing to our website, let alone contact all the websites that link to www.chasefreedom.com and get them to link to us?

Now, you could just visit them all manually and ...

* Search for their contact information.
* Open up your email program.
* Write out an email to this website and send it off to them.
* Then do this another 500+ times.

Or you could do this ....





* Open up SEO Elite
* Select Radio button 2
* Select to find link partners by competitor's URL.
* Enter www.chasefreedom.com into the textbox
* Select Google from the search engine list
* Click Ok

View the Report View Tab

You'll now need to click over to the report view tab. You'll notice that there are two frames located on this screen.



The top frame lists:

* All of the websites that link to www.chasefreedom.com.
* The contact information for the website.
* The number of times you've emailed them. (This is good to know, because emailing the same website multiple times can upset some webmasters.)
* Plus, several other important columns...

The allows you to:

* Create as many email templates as you wish. This way, you only have to write the link request email once!
* Creat custom links pages containing the websites you're going to send link request emails to.
Note: It's always best to add their link to your website before you ask them to link to yours. You'll get a much better response this way. SEO Elite allows you to add everyone's link to your website with a single click of a button. It's all automated!
* Blast out emails to thousands of websites at once!

To email more than 1 website at a time, simply click the row in the top frame and it will add the website to your email list. You can literally add thousands of websites to you email list!

From then, all you'll need to do is click "ok" and BAM!

You've just contacted 1,000+ websites at once!

Now, all you have to do is sit back and wait for them to email you back, stating that they've added your link to their website.

You have total control over who links to you and how they do it! BY contacting all of the websites that link to a top ranked website, you'll have a good chance at a good majority of those sites linking to you also. If your linking strategy is similar to the top ranked site, chances are, you'll ALSO have a top ranking!

Link Request template

Here's an example link request email that typically works pretty well:


Hello my name is John Smith. I am seeking out possible link partners that our
visitors would be interesting in visiting. I've found your website to be a very good fit for our visitors. I have already gone ahead and added your link to our website at: http://www.domain.com/TheLinksPageCreatedBySEOElite.htm

I am contacting you to see if it is ok to have done so. Also, I would like to ask if
you mind linking back to us? If so, please use the linking details below and send
me the location of our link on your website.

Here is our linking details:
Title: (This is the keyword we want to target)
Description: Description here...
URL: http://www.domain.com

We've got several PR6 and 7 websites, so we expect this site to become atleast a
PR5 within 1 month and will eventually become a 6 or 7 in 2-3 months.

I hope this can be a way for us to benefit our visitors with excellent content. Hope
to hear from you soon.

John Smith
www.domain.com


If you do this several times, over the course of a month, I can guarantee you'll rank VERY well for nearly any search term, period. It works, and it works extremely well.

Stay tuned for the next lesson, It's a Doozy!

Keyword Lists

Keywords

How to Choose Keywords to Theme Your Pages and Boost Your Traffic
By Andrew Williams

One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.

Let's look at an example.

Suppose you were building a niche site on hemorrhoids.

One of your main pages is likely to be about treating hemorrhoids. Let's use "hemorrhoid treatment" as our primary keyword phrase for this page (it has high searches, but also high competition, so secondaries are going to be working hard to get this page ranking high for related phrases).

So how do you find secondary keywords for use on this page? Surely there cant be many possible secondaries? More...

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It's All About Keywords
By Mike D Smith

The most critical aspect of your online home based business is the proper use and management of Keywords in your websites. Prospective clients will never find you in their search engine searches if you do not use the keywords they are using. When you key in on the appropriate keywords and optimize them in your website and marketing strategy, the search engines will act like interstate highways bringing traffic to your site, which will translate into more sales.

One error that many website design companies fail to bring to your attention is the synchronized use of one or two of your primary keywords in your website address or URL, website title, and the meta tag website description. Repeated placement of your primary keywords in these locations will land you very high on the search engine searches which is where your clients will find you to purchase your product. Please do not confuse repeated placement with blatant spamming of the search engines with a blatant repetition of a limited number of keywords throughout your website title and meta description of your site.

Here are a couple quick tools to use to discover what keywords you need to use. The first tool is offered by Yahoo. http://inventory.overture.com/d/searchinventory/suggestion/ Simply type in a possible keyword or phrase to see how many people used that word or phrase in their search with Yahoo in the prior month. If you hit on a keyword or keyword phrase with a monthly ranking with 15,000 hits or more, you have found a solid keyword. This tool only measures the traffic to overture, yahoo. It does not measure the keyword searches on other search engines. More...

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How To Find Your Own Valuable Adsense Keywords For Free
By Christopher Kyalo

There’s tons of money to be made from the Google Adsense program for web masters and blog owners. That’s why “the vultures are circling” and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.

I’m not saying all the lists are bad? In fact a good number of them are genuine and are created by high earning Adsense webmasters looking to maximize on their profits and to get something back from their time-consuming valuable keywords research efforts. Nothing wrong with that, in fact it makes perfect business sense. Except that you don’t really need those lists, there is a better proven way to increase your Adsense earnings.

The Adsense Secret Is All About Finding A Niche More...

Make Money with Keywords

Generate Income With Blogging Using Keywords
by Tricia

If you've been a member of the community that is the blogosphere for any amount of time then you know the importance of keywords. How do we make money as bloggers? We have a few options, such as affiliate marketing or paid post advertising. The real dream of most bloggers is to make an income through adsense. I'd say that's our goal in life. So we set out to make a blog. Most of us realize that in order for our blogs to be successful they have to be based around one topic, or even better a sub-topic of one topic. More...

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Keyword Lists in Seconds
by Sanjay Thakur

Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless.
More...

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Keyword Elite Review
by Matt Sanders

How can you profit of a keyword generation software that will generate for you huge lists of over 10'000 keywords withins minuts, to find the most profitable and the less competitive of them at the push of a button ?

Whether you are promoting any business or affiliate product, or you are running an adsense website, or you are in the adsense arbitrage business, I'm sure you already know the answer.

You have probably heard lots about Brad Callen, and his new keyword research and generation software : Keyword Elite.

Anyway, here I'll tell you about this software, and about some of his new features that had been added to the latest updates. More...

Keyword Mistakes, Tips and Strategies

Keyword Mistakes and How I Learned From Them
Dan Theta

Top ranking search engine position is something that everyone
with a website desires. It is something that relatively few
people achieve however. The people who are smart enough to get
their site on the first page of Google definitely did their
homework when it came to search engine optimization. A lot of
researching, experimentation, and trial and error come into
play.

When I first started search engine optimizing my site I didn't
really know what I was doing. To me all I knew was "pick some
keywords, and optimize my site for them", and that was that.
Since then I've learned a lot, but I know I still have a lot of
learning to do. One big mistake I made because I was a complete
novice in SEO was: More

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Tips About Seo Keyword Density
Chris Angus

One of the main keys to search engine optimization is keyword density. This refers to the number of searchable keywords and keyword phrases that you are on your web pages. Keywords are vital to achieving a high page ranking. If there aren't any keywords on your pages to find for the search engines to index, there is literally nothing to find in the search engine results pages (also known as SERPs).

One of the most common mistakes that new entrepreneurs make when they are first starting a small start up ecommerce site is to only submit keywords to the search engines. They either forget or just don't realize that those keywords also have to be placed somewhere in the text of the site or the search engines just won't have anything to "hook" onto when someone uses one of your keywords to do a search. So do make sure that whatever you do the same keywords you are using out of context to promote your site are also used in-content inside your site. More

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SEO - How To Think Like Your Customers To Find Keywords
Chris Angus

You can use a thesaurus (either online or offline) to come up with keywords for your search optimization efforts or you can think like your customers. Your first step to thinking like your customers is to write out a short description of your business for your own use. Come up with a two-line description and then a way of describing it in less than five words. These are phrases that will come in handy for you later no whether you are using Adsense, submitting descriptions of article directories or entering descriptive phrases into URL submission programs. A good web based thesaurus is Roget's Internet Thesaurus.

When writing the two descriptions of your business as described above be sure to include a concise description of what exactly it is you do. Think of exactly what it is that makes your business unique or different in its objectives than your competition and include those words and phrases. Then expand that list to include one to five word descriptions of everything that you do or sell on your website. This is an incredibly effective way to create keyword combinations that can drive targeted traffic (meaning traffic that is looking to buy, not just window shop). More

Are Good Keyword Articles and Good Non-Keyword Articles Judged by the Same Standards?

by michelle strait

There's a huge difference between good articles and good keyword articles. They really aren't the same thing. If you can understand the differences, then you'll understand why many internet marketers and webmasters expect writers to work so cheaply.

Keyword Density: More Important than Quality?

I had a client who didn't really care what I wrote. Keyword density was his top-priority. He didn't tell me this beforehand, and I had never written a keyword article. I spent hours polishing the articles until they were as close to perfect as possible. The client said the articles were professional and well-written, but didn't contain enough keywords.

I explained that to add more keywords would ruin the articles. After all, the article had to make sense and be enjoyable to read. The client didn't agree. He placed additional keywords where he thought they belonged. I was horrified, and thought the articles were terrible. But the client was pleased. Turns out we had two completely different ideas about what made a good article.

To most writers, articles should be of high-quality. Think of articles like those in consumer magazines or on websites like Salon. Good-quality articles require researching, writing, editing, rewriting, and proofreading. It can take days, or even weeks, to complete articles of this quality. So when writers are asked to provide original, well-researched 500-word articles for $4, most think the request is insane.

On the other hand, internet marketers and webmasters usually don't judge articles by the same standards. Keyword articles are designed for search engine placement. Many keyword articles are truly terrible, and not fit to be read by anyone. But they're also not created to win writing awards or critical acclaim.

Keyword Articles Are Often Quick to Write

Some writers who specialize in keyword articles say they need 30 minutes or less to complete a piece. I've never been that fast, but plenty of writers are. If an article takes little time to complete, then it's really no big deal to set a low price. It's also a question of what can be done with the articles.

A keyword article that sells for $8, and is resold 20 times at the same rate, makes a $168 profit. Not too bad for 30 minutes worth of work. The resale value of the article makes the $8 worth the time and effort. However, when a client requests exclusive rights to original content, they should pay a much higher fee. The article can't be resold, so a fair price is necessary.

I hope this article has shed some light on the differences between keyword articles and general articles. As a professional writer, it disturbs me to see bad writing skills encouraged. But, I also realize that not all writing is created equal. Some articles are worth .25 cents per word, while others are worth .01 cents per word. Everything depends on the complexity of the article, the writer's skill, and the type of writing desired.
About the Author

Are you seeking a writer for your website, newsletter, or ezine? Michelle Strait has more than 3-years of experience as a business writer. Contact her at www.michellestrait.com for expert writing assistance.

Top Keyword Lists - 5

Keyword Lists

Ketword | Cost Per Click
equity mortgage 37.03
insurance quote term 36.96
refinance student loans 36.91
life assurance quote 36.85
Marbles card 36.76
life insurance online 36.75
alicante car rental 36.68
home equity line of credit loan 36.68
mesothelioma symptoms 36.67
consolidate credit 36.64
mortgage protection cover 36.6
second mortgage loan 36.52
audio conferencing service 36.5
debt consolidation credit card 36.49
bay area car donation 36.43
125 home equity 36.41
law lemon massachusetts 36.4
home owner loan 36.26
insurance life online quote term 36.1
buy let mortgage 36.07
criminal houston lawyer 36.07
at and t cell phones 36.05
christian credit counseling 36.05
anti spam exchange server 36
car hire in alicante 35.87
tesco motor 35.84
debt consolidation services 35.83
orchard bank 35.83
bank orchard 35.83
cheap life insurance 35.79
interest rate refinance 35.79
lemon law 35.76
second mortgages 35.58
administration lease software 35.51
american equity 35.49
secured loans 35.45
insurance online quote 35.42
free debt consolidation 35.38
charity car donation 35.36
online insurance quote 35.22
car donation seattle 35.2
texas home loan 35.2
commercial insurance van 35.19
commercial van insurance 35.19
car donation san diego 35.18
northwestern mutual 35.12
home refinance rate 35
lasik fort worth 34.96
credit card consolidation 34.96
home loan rate 34.93
super prostate formula 34.92